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Decals are a great way to get your company noticed, and sometimes they are a necessary part of your business’ everyday life. Decals work hard for your company. They represent your logo. They are present to promote your company when a person just can’t be there. It’s important that you make sure they are representing you in a positive light. It’s not an area to skimp on due to price, but just how do you know what drives up that price?


Here are seven factors that determine the price for decals.

  1. Size – It stands to reason that a small warning label would cost less than a larger truck decal that needs to be seen yards away. In the case of decal pricing, size matters.
  2. Quantity – Due to setup costs for printing, the amount a printing company charges for each decal goes down when the quantity goes up. That setup cost is factored across the entire quantity, helping the printing company to discount the decals with higher quantities.
  3. Number of Colors – Number of colors in your decal is a huge factor on pricing for screen printed decals. Decals that are digitally printed are typically more expensive than screen printed decals to begin with, but adding more colors to a screen printed decal will drive the price higher. Again, it comes down to the setup, time, and labor to produce the item. You might think that going with a digitally printed decal would be cheaper altogether, but that is not always the case.
  4. Materials – Not all vinyl and/or adhesives are created equal. Material that is used for a bumper sticker (not very sticky) is not the best option for long term outdoor use on smooth plastic, and forget about plastic with any texture. It won’t even touch it. The capability to stick to difficult surfaces is not priced the same as a bumper sticker. Printers incur more costs to get these materials to make sure you have what you need to promote your brand to the best of your ability.
  5. Clear Coat and Lamination – Sometimes the printed decal alone is not enough to withstand certain elements, ie: bright sunshine, ice, heavy winds, heavy foot traffic, etc. When this is the case, your printing professional can suggest a little extra protection in the form of a clear coat or lamination.
  6. Shape – square or rectangular decals are easier to produce than a particular shape like an oval or circle, or even a rhombus. Die cutting is involved to achieve a different shape other than square/rectangle, even when the decal is one whole piece like the circles below.
  7. Die Cut Decals – Most people identify die cut decals as individual letters or shapes (multiple) that are held together by pre-masking with part of the whole being weeded out. These decals make a wonderful presentation. They appear to be painted on objects and they don’t have a background color that you have worry about keeping clean or matching with the object to which it is sticking. These are much more labor intensive, thus driving up the price. An example below of the logo for Dynamic shows how clean it would look on a black background with no white around.

So the next time you are in the market for new decals you will have a better idea of what determines pricing. Your best bet is to find a printing professional that will partner with you to grow your brand.

Hint: Call us today to find that partner! 1-800-472-0285

Die Cut decal that would need to be pre-masked for easy application.

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